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https://youtu.be/9GR_TX191Zc

Shareholders Video 2024

Aurora Cannabis

Summary

Each year, Aurora Cannabis partners with Arkitek Creative to produce an investor-facing film that communicates fiscal performance, key milestones, and forward-looking vision. Serving as a cornerstone of Aurora’s corporate communications, the piece blends authentic executive messaging with cinematic production to reinforce transparency and trust with shareholders.

 

Filmed on location in Toronto, the video captures Aurora’s leadership delivering confident, purposeful messages supported by dynamic facility b-roll and product imagery. The result is a polished, investor-ready film that reflects the company’s professionalism, operational strength, and commitment to innovation — aligning seamlessly with Aurora’s brand identity.

 

Scope of Work
• 1 × long-form shareholder video (approx. 2 minutes, 16:9, 4K)

Approach

The production was developed in three key phases to ensure clarity, confidence, and visual precision.

 

Pre-Production

Arkitek collaborated with Aurora’s communications and investor relations teams to define tone, structure, and message flow. Executive scripts and teleprompter materials were refined for clarity, while on-set coaching ensured confident delivery aligned with Aurora’s brand voice.

 

Production

Filmed in Toronto using a multi-camera setup, the production emphasized precise composition and lighting to project professionalism and authenticity. Aurora’s executives were captured in a clean, corporate environment, complemented by operational b-roll filmed across Aurora’s facilities to visually communicate innovation, scale, and excellence.

 

Post-Production

Editing and finishing were handled in-house at Arkitek Creative. Motion graphics animated key financial highlights and performance metrics, while colour grading and sound design created warmth and tonal consistency. The result was an elegant, investor-focused video tailored for web, presentation, and event playback.

Credits

Client Name:

Aurora Cannabis

Production Studio:

Arkitek Creative

Producers:

Andrea Cohen, Davit Ter-Haroutiunian

Creative Director:

Kaelen Cohen

Cinematographers:

Artur Zaitsev, Kaelen Cohen

Key Grip & Gaffer:

Leo Hynes

Editor & Colourist:

Kaelen Cohen

Motion Graphics:

Arkitek Creative

Sound Design & Mixing:

Arkitek Creative

Services

Pre-Production

Creative development

Script coordination

Production planning


Video Production

Executive coaching

On-set filming

Multi-camera coverage


Post-Production

Editing

Motion graphics

Sound design

Colour grading

Finishing


We’ve had the pleasure of working with Arkitek Creative on several projects, and with each initiative they deliver a superior product that directly meets our needs. They are not only creative, but responsive to our needs and have taken the time to understand our culture and company narrative. This investment shows in their work time and again. Arkitek is always our go-to for beautiful video assets.
Michelle Lefler
– VP, Corporate Communications, Aurora Cannabis

Visuals

Where Every Frame Tells a Story

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