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https://youtu.be/-qQgl4vEAJA

DIAL Campaign

Simon Fraser University

Summary

Arkitek Creative partnered with Simon Fraser University’s Beedie School of Business to produce a narrative short film as part of the Digital Innovation and Leadership (DIAL) series, profiling Tentree — a Canadian brand redefining sustainability through technology and purpose-driven innovation.

 

The video explores how Tentree leverages digital transformation to scale sustainable impact and strengthen global competitiveness. Filmed on location at the company’s Vancouver headquarters, the piece blends authentic storytelling with cinematic production to position Tentree as both a model of innovation and a beacon for the next generation of digital leaders. The final video serves as a flagship asset for SFU’s DIAL initiative, amplifying the intersection of sustainability, technology, and leadership in Canada’s evolving business landscape.

 

Scope of Work

• 1 × Hero narrative video (approx. 1:20 runtime, 16:9, 4K resolution)

• On-location production at Tentree HQ

• Executive and talent interviews

• Branded b-roll and product visuals

• Multi-format outputs for digital and social distribution

Approach

The video was produced through a structured, multi-phase process designed to balance academic storytelling with brand authenticity. The creative approach emphasized clarity, innovation, and human connection — aligning Tentree’s sustainability message with SFU’s vision for digital leadership.

 

Pre-Production

Arkitek collaborated with SFU’s DIAL program team to shape the narrative around Tentree’s intersection of technology, design, and environmental impact. Storyboards and interview structures were developed to ensure both academic insight and brand storytelling flowed cohesively.

 

Production


Filming took place at Tentree’s headquarters in Vancouver, capturing lifestyle b-roll, executive interviews, and operational visuals that showcased the company’s culture and purpose-driven innovation. Cinematography emphasized natural light, composition, and atmosphere — balancing professionalism with approachability.

 

Post-Production

Editing, sound design, and colour grading were completed in-house at Arkitek Creative. Subtle motion graphics were integrated to visualize key ideas around sustainability and digital transformation.

 

By merging documentary-style authenticity with refined production craft, the final video positioned Tentree as a model of digital innovation and sustainable leadership — a compelling reflection of SFU’s DIAL initiative and its mission to connect technology, business, and purpose.

Credits

Client Name:

Simon Fraser University

Production Studio:

Arkitek Creative

Producer:

Andrea Cohen

Cinematographer:

Kaelen Cohen

Sound Mixer:

Dylan Haveron

Production Assistant:

Dave Evans

Editor & Colourist:

Kaelen Cohen

Sound Design & Mixing:

Dylan Haveron

VFX Studio:

Arkitek Creative

Cast:

Sanjana Bal, Scott Van Doornmal, Tentree staff

Services

Pre-Production

Creative development

Production planning


Video Production

On-location filming at
Tentree HQ
Multi-camera coverage

Production design and direction


Post-Production

Editing

Motion graphics and VFX

Sound design

Colour grading

Finishing and delivery


Arkitek Creative delivered an outstanding video that translated complex operational and technological ideas into a clear, visually engaging narrative. Their ability to simplify key messages while maintaining cinematic quality made the final piece both informative and inspiring. The team was collaborative, attentive, and deeply invested in aligning every detail with our vision.
Sanjana Bal
- Economic Analyst, SFU

Visuals

Where Every Frame Tells a Story

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