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Explore Cariboo & Destination BC Seasonal Campaigns

Explore Cariboo & Destination BC

Summary

Arkitek Creative partnered with Explore Cariboo & Destination British Columbia to produce two cinematic seasonal campaigns showcasing the region’s landscapes, heritage, and people. The Summer Campaign celebrated the Cariboo’s gold rush history, Indigenous culture, and deep-rooted traditions, while the Winter Campaign captured the region’s vitality through outdoor recreation, community life, and natural beauty.

 

Both campaigns were guided by a single creative philosophy — to tell real, human stories through visually rich, emotionally resonant storytelling. The result was a pair of complementary films that elevated regional identity, inspired travel, and deepened pride in the Cariboo.

 

Scope of Work

• 2 × Regional hero videos (Summer & Winter)

• Series of sizzle reels for seasonal tourism promotion

• 2 × Written feature articles (1,000+ words each)

• Collection of hero images for print, digital, and partner use

• Multi-aspect social cutdowns (16:9, 9:16, 1:1)

• Community and cultural b-roll library for long-term tourism use

• Cinematic aerial sequences (UAV + FPV)

Approach

The production was developed in three key phases:

 

Seasonal Storytelling

Arkitek structured each campaign to reflect the Cariboo’s natural rhythm across seasons. The Summer Campaign focused on heritage and culture — from gold rush towns to Indigenous storytelling — while the Winter Campaign emphasized action, atmosphere, and adventure through snowmobiling, skiing, and community celebration.

 

Authenticity & Community

Each production featured real locals, small businesses, and cultural figures to ensure the Cariboo’s authentic voice came through. Documentary-style cinematography and natural light aesthetics grounded every scene in place and people, bringing genuine warmth and connection to the storytelling.

 

Integrated Content Strategy

Alongside the hero videos, Arkitek delivered a complete content suite including editorial features, image libraries, and cutdowns for digital and partner distribution. This multi-format approach ensured consistent storytelling across tourism channels while extending the campaign’s reach throughout the province.

 

Together, the Summer and Winter campaigns formed a unified portrait of a region defined by resilience, creativity, and an enduring connection to the land.

Credits

Client Name:

Explore Cariboo & Destination BC

Production Studio:

Arkitek Creative

Producer:

Andrea Cohen

Cinematographers:

Kaelen Cohen

UAV/FPV Drone Operator:

Kaelen Cohen

Colourist:

Leo Hynes

Sound Design & Mixing:

Arkitek Creative

Services

Pre-Production

Creative development

Storyboarding

Production planning


Video Production

Cinematography

Aerial drone filming (UAV + FPV)

Multi-camera coverage

Production design

Directing


Post-Production

Editing

Motion graphics

Sound design

Colour grading

Finishing


Filming across two distinct seasons challenged us to capture the Cariboo’s spirit as something living — changing with the light, the land, and the people who define it. Every shot demanded balance between precision and spontaneity, allowing the landscape itself to guide our storytelling.
Arkitek Production Team
– Behind the Scenes

Visuals

Where Every Frame Tells a Story

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