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https://youtu.be/BYEL_dt0W4A

Have a Blast on ThunderVolt!

Playland at the PNE

Summary

To launch ThunderVolt, Canada’s fastest electric launch coaster, Playland PNE partnered with Arkitek Creative to produce a high-impact, multi-channel campaign that electrified audiences before the first ride even began.

 

The campaign fused cinematic storytelling, dynamic greenscreen production, and bold visual effects to immerse talent inside the coaster experience — capturing the thrill, speed, and energy of ThunderVolt before it opened. From teaser reels to broadcast spots, the content generated massive anticipation and positioned ThunderVolt as the centerpiece of Playland’s new era of innovation and entertainment.

 

Scope of Work

  • 30-second hero film
  • 12 short-form videos (15s)
  • 4 cutdowns (6s)
  • 200 vertical social videos (15s, 9:16)
  • Animated logo (6s and 3s versions)
  • 3 radio spots (30s)
  • Full soundtrack, sound design, and captions

Approach

The campaign unfolded in two phases to maximize reach and creative impact.

 

Pre-Launch Blast
Before ThunderVolt’s construction was complete, Arkitek filmed talent on custom-built greenscreen coaster carts, enhanced with practical wind effects to simulate high-speed motion. Through composited motion graphics and high-frame-rate cinematography, the team recreated the ride experience before it existed — delivering excitement ahead of launch.

 

Full Launch

Once the coaster was operational, Arkitek captured cinematic on-location footage with sweeping drone shots, detailed ride mechanics, and energetic crowd reactions. These visuals anchored the campaign rollout across broadcast, web, and social — bringing the ThunderVolt experience to life with scale and precision.

 

By blending practical effects, post-production innovation, and bold energy, Arkitek delivered a national campaign that redefined Playland’s creative storytelling.

Credits

Client Name:

Playland PNE

Production Studio:

Arkitek Creative

VFX Studio:

Arkitek Creative

Producer:

Andrea Cohen

VFX Supervisor:

Kaelen Cohen

Cinematographers:

Oliver Richards, Kaelen Cohen

UAV/FPV Drone Operator:

Matt De Sousa

Key Grip & Gaffer:

Jorge Preisser Romero

Video Editor & Colourist:

Kaelen Cohen

Animation Artists:

Kseniia Sagiyan

Voice Actor:

Troy Hanshe

Cast:

Various influencers selected by Playland

Services

Pre-Production

Creative development
Scriptwriting
Storyboarding
Casting
Location scouting
Production planning


Video Production

Cinematography
Aerial and drone filming
Multi-camera coverage
Production design
Directing


Post-Production

Editing
Colour grading
Sound design
Animation and motion graphics
Visual effects (VFX)
Finishing and delivery


After evaluating several production companies, we chose Arkitek Creative for their clear proposal, detailed quote, and strong grasp of our vision. We came to them with a bold idea to launch Playland’s newest ride — using leaf blowers to mimic the thrill of the coaster. They embraced it fully, bringing it to life seamlessly and delivering a polished, visually stunning final video.
Kim Vande Kuyt
- Director, Marketing, Playland PNE

Visuals

Where Every Frame Tells a Story

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