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Projektor Platform Rebrand

Projektor

Summary

Arkitek Creative partnered with Liquid Media Group to rebrand and relaunch its newly acquired streaming platform, Reelhouse, as Projektor — a creator-first distribution platform empowering filmmakers and studios to share, monetize, and showcase their work globally.

 

The rebrand repositioned Projektor from a niche film-hosting site into a bold, scalable ecosystem built for independent creators. Working collaboratively with Invoke Digital, Arkitek defined the platform’s visual identity, brand system, and creative direction — crafting a cohesive design language that extended across marketing, UX, and motion. The result was a confident, future-forward brand that united strategy and storytelling to reflect the evolving landscape of digital media.

 

Scope of Work

• Full platform rebrand (Reelhouse → Projektor)

• Brand audit, strategy, and identity development

• Brand guidelines and design system

• Pitch deck and stationery collateral

 

Deliverables

• Brand audit and recommendations report

• Brand strategy framework

• Visual identity system and brand guide

• Stationery, presentation decks, and brand collateral

• Hero 2D animated logo with custom sound design

Approach

The project was executed through a structured, multi-phase creative process — guiding Projektor’s evolution from legacy platform to global creator brand.

 

Phase 1 — Rebrand

Arkitek led a comprehensive discovery and strategy process, beginning with stakeholder workshops, competitive analysis, and a perception audit. Insights informed a brand framework built around empowerment, transparency, and creative ownership — defining Projektor’s mission and voice.
The identity development process refined a modular, projection-inspired logo system paired with bold geometry and a minimal monochrome palette accented by gold. This visual direction extended into stationery, decks, and digital collateral, reflecting confidence, clarity, and creative control.
 Final brand guidelines documented the complete system — covering logo usage, typography, motion principles, and co-branding — to ensure consistency across marketing, product, and partner integration.

 

Phase 2 — Platform

Design Collaboration
In collaboration with Invoke Digital’s UX/UI team, Arkitek provided ongoing creative direction and design alignment throughout platform development. The new brand system was seamlessly integrated into Projektor’s interface and user experience — ensuring visual and strategic continuity from concept to product.

 

By aligning brand purpose with digital design, the rebrand positioned Projektor as a future-ready ecosystem for creators and storytellers worldwide.

Credits

Client Name:

Liquid Media Group

Partner Agency:

Invoke Digital

Creative Studio:

Arkitek Creative

Creative Director:

Kaelen Cohen

Brand Strategist:

Andrea Cohen

Graphic Designers:

Taralyn Carver, Kayla Viitamaki, Gabriel Ghali

Logo Animation:

Will Reid

Logo Sound Design:

Rob Plowman

Copywriting & PR:

Sonu Purhar, Crafted INK

Services

Brand Design

Brand audit & discovery

Strategy & identity development

Brand guidelines & documentation


Design & Motion

Stationery, decks & iconography

2D logo animation

Custom sound design


Collaboration

Co-creative with Invoke
Digital
Integrated brand experience


Rebranding a digital platform meant more than creating a new look — it was about redefining how creators see themselves within it. We focused on designing a brand that felt empowering, adaptable, and rooted in creative independence.
Arkitek Production Team
– Behind the Scenes

Visuals

Where Every Frame Tells a Story

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