Featured Project

Approach

The campaign was developed through a tightly coordinated production process that blended scientific precision with the playful tone of the San Rafael ‘71 brand.

Pre-Production

Arkitek worked closely with Aurora’s internal marketing team and San Rafael ‘71’s social content leads to shape campaign messaging, tone, and script development. Storyboards and shot lists were designed around San Rafael’s “Cultivar Breeding Program,” featuring Andrew Hand as the on-camera host. Production logistics included wardrobe, branded props, and coordination with Aurora’s regulatory team to ensure compliance approval at every stage.

Production


Filmed over two days at Aurora Coast in Comox, BC, production captured both grow room and lab environments. Using a 4K multi-camera setup, macro lenses, and dolly movements, the team showcased intricate plant details and laboratory precision. The visual style balanced clean scientific accuracy with 1970s-inspired warmth — a nod to San Rafael’s heritage.

Post-Production


Arkitek delivered a polished suite of campaign assets tailored for multiple platforms — a long-form web feature for educational storytelling, 15-second cuts for organic social, and ultra-short edits for paid media. Colour grading, motion graphics, and sound design unified the collection under a single visual language, creating an energetic and cohesive campaign that reflected the San Rafael ‘71 spirit.

By combining cinematic craft with brand-driven storytelling, the campaign brought Aurora’s cultivation innovation to life — transforming complex science into a vibrant consumer experience.