Create With Us

Featured Project

Client Story
https://youtu.be/E9LWhyEP780

VanPass Sizzle Reels

Vancouver Attractions Group

Summary

Arkitek Creative partnered with the Vancouver Attractions Group to produce a suite of high-energy promotional sizzle reels showcasing the city’s most iconic destinations.

 

Developed in alignment with Destination Canada’s Explorer Quotient (EQ) traveler profiles, the campaign was designed to speak to distinct visitor mindsets — from Rejuvenators and Gentle Explorers to Authentic Experiencers and Cultural Explorers. The result was a series of persona-driven videos that celebrated Vancouver’s diversity while inspiring both local discovery and international travel. Through vibrant visuals, dynamic editing, and an adaptable content strategy, the VanPass Sizzle Reels became a cornerstone asset for promoting Vancouver as a city of limitless experiences.

 

Scope of Work
• 6 × sizzle reels filmed across key Metro Vancouver attractions

• Persona-specific edits aligned with Destination Canada EQ profiles

• Social-first cutdowns & campaign adaptations

• Multi-aspect ratio outputs (16:9, 9:16, 1:1) for broadcast, web & social

Approach

The campaign was developed through a structured, multi-phase production process, combining audience strategy with cinematic storytelling to showcase Vancouver’s attractions at scale.

 

Pre-Production

Arkitek collaborated with the Vancouver Attractions Group to align each video with Destination Canada’s Explorer Quotient (EQ) traveler profiles. Narrative frameworks, shot lists, and tone guides were developed for every persona to ensure each piece spoke authentically to its intended audience.

 

Production

Filming spanned multiple attractions across Metro Vancouver, capturing aerial vistas, cultural landmarks, and experiential moments. Using dynamic drone cinematography, on-location crews, and rhythmic handheld motion, the production emphasized movement, energy, and atmosphere — delivering a vibrant, immersive view of the city.

 

Post-Production

Editing, colour, and sound design were handled in-house at Arkitek Creative. Each video was adapted into multiple formats and durations for broadcast, web, and social use. Unified motion graphics and sound design tied the series together, creating a cohesive, high-production campaign with flexibility for both local and international distribution.

 

By combining persona-driven storytelling with cinematic craft, the campaign positioned Vancouver as a destination of discovery for every kind of traveler.

Credits

Client Name:

Vancouver Attractions Group

Production Studio:

Arkitek Creative

Producers:

Andrea Cohen & Harrison Curtis

Cinematographer:

Kaelen Cohen

Editor:

Kaelen Cohen

Colourist:

Adrian Nita

Sound Design & Mixing:

Arkitek Creative

Services

Pre-Production

Creative development

Storyboarding

Production planning


Video Production

Cinematography

Aerial drone filming
Multi-camera coverage

Production design

Direction


Post-Production

Editing

Motion graphics

Sound design

Colour grading
Finishing


Capturing Vancouver’s vibrancy meant designing each shot to reflect energy, diversity, and rhythm. Through precise planning and dynamic movement, the team distilled an entire city’s character into a cohesive visual story.
Arkitek Production Team
- Behind the Scenes

Visuals

Where Every Frame Tells a Story

Scroll to Top