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Client Story

Corporate Purpose Video 2023

Aurora Cannabis

Summary

To articulate its renewed mission and company values, Aurora Cannabis partnered with Arkitek Creative to produce a flagship corporate purpose film — a global-facing piece designed to inspire trust, clarity, and pride among investors, employees, and the public. The film highlights Aurora’s leadership in science, innovation, and cultivation, positioning the brand as both a pioneer in the cannabis industry and a company dedicated to improving quality of life through the healing power of cannabis.

 

Blending cinematic visuals, executive storytelling, and refined motion design, Arkitek established a unified brand narrative that reinforced Aurora’s purpose-driven vision and credibility as a global industry leader.

 

Scope of Work
• 1 × long-form corporate purpose video (1.5–2 minutes)

• Motion graphics and animated text treatments

• Branded lower-thirds and title card design

• Digital worldwide usage (non-exclusive license)

Approach

The production was executed across multiple Aurora facilities, combining cinematic storytelling with a polished corporate tone.

 

Pre-Production


Arkitek collaborated with Aurora’s leadership and communications teams to define narrative tone and key messaging. The creative approach balanced strategic corporate language with a story that felt human, authentic, and emotionally grounded — capturing the company’s renewed sense of purpose.

 

Production

Filmed across Aurora’s cultivation and manufacturing facilities throughout Canada, the production combined executive interviews, macro cultivation cinematography, and sweeping aerials to highlight innovation, precision, and scale. Each frame was crafted to reflect Aurora’s commitment to quality and care.

 

Post-Production

Editing, motion graphics, and sound design were completed in-house. Animated text and branded motion reinforced Aurora’s purpose statements, while refined colour grading and mix established a timeless corporate film that aligned purpose, innovation, and people.

Credits

Client Name:

Aurora Cannabis

Production Studio:

Arkitek Creative

Producers:

Andrea Cohen, Davit Ter-Haroutunian

Creative Director:

Kaelen Cohen

Cinematographers

Artur Zaitsev, Kaelen Cohen

Key Grip & Gaffer:

Leo Hynes

Editor & Colourist:

Kaelen Cohen

Motion Graphics:

Arkitek Creative

Sound Design & Mixing:

Arkitek Creative

Services

Pre-Production

Creative development

Scriptwriting

Storyboarding

Production planning


Video Production

Cinematography

Aerial drone filming

Multi-camera coverage

Directing


Post-Production

Editing

Colour grading
Sound design

Motion graphics

Visual effects (VFX)

Finishing


We’ve had the pleasure of working with Arkitek Creative on several projects, and with each initiative they deliver a superior product that directly meets our needs. They are not only creative, but responsive to our needs and have taken the time to understand our culture and company narrative. This investment shows in their work time and again. Arkitek is always our go-to for beautiful video assets.
Michelle Lefler
– VP, Corporate Communications, Aurora Cannabis

Visuals

Where Every Frame Tells a Story

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