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Workforce Attraction Video Series

City of Quesnel

Summary

The City of Quesnel partnered with Arkitek Creative to produce a cinematic, four-part workforce attraction campaign supporting the city’s long-term economic growth strategy. Developed to address a province-wide labour shortage, the series was designed to inspire skilled professionals to live and work in Northern BC through authentic storytelling and a human-centred visual approach.

 

Each video focused on one of four key industries — trades, mining, healthcare, and education — highlighting real local workers, employers, and community voices. Filmed on location across the region, the campaign combined testimonial narratives with sweeping visuals that captured Quesnel’s natural beauty, affordability, and strong sense of community. The result was a national content series positioning Quesnel as a place to build both a career and a life.

 

Scope of Work

• 4 × Industry-specific PSA videos (Trades, Mining, Healthcare, Education)

• <30s broadcast television commercials

• 1–2 minute long-form web videos

• Social cutdowns (9:16 and 1:1 formats)

• Regional b-roll library for ongoing marketing use

• Campaign optimization for broadcast, web, and social distribution

Approach

The campaign was developed as a multi-phase production designed to balance economic storytelling with emotional authenticity — showcasing real people, community spirit, and opportunity across Quesnel’s workforce sectors.

 

Industry Spotlights

Each PSA focused on a specific workforce sector — trades, mining, healthcare, and education — featuring local professionals and business owners. The tone emphasized authenticity and pride, allowing participants’ stories to drive the campaign’s message of opportunity and belonging.

 

Lifestyle Storytelling

Complementing the economic narrative, Arkitek filmed cinematic lifestyle sequences showcasing Quesnel’s community spirit, outdoor adventure, and cost-of-living advantages. These visuals established emotional resonance, positioning Quesnel as not just a place to work, but a place to live well.

 

Multi-Platform Delivery

The campaign was strategically designed for flexibility across media. Long-form edits provided depth for web audiences, while 30-second and short-form cutdowns were tailored for broadcast and social reach — ensuring consistent messaging across platforms and demographics.

 

By combining authentic voices with cinematic storytelling, the campaign showcased Quesnel’s unique balance of career opportunity and community lifestyle — positioning the city as a vibrant, future-focused place to build both work and life.

Credits

Client Name:

City of Quesnel

Production Studio:

Arkitek Creative

Producer:

Andrea Cohen

Cinematographers:

Leo Hynes, Kaelen Cohen, Claudio Cruz

UAV Drone Operator:

Kaelen Cohen

Editor & Colourist:

Jorge Preisser Romero

Video Editor & Colourist:

Kaelen Cohen

Motion Graphics:

Arkitek Creative

Sound Design & Mixing:

Arkitek Creative

Cast:

Briana Miller, Dorian Reid, Erin Gagne, Jordan Sassie

Aerial B-roll:

6ix Sigma Productions

Services

Pre-Production

Creative development

Storyboarding

Production planning


Video Production

On-location filming across multiple sectors

Aerial cinematography

Creative direction and scouting

Multi-camera coverage

Cast and location coordination


Post-Production

Editing

Motion Graphics

Sound Design

Mixing

Colour Correction

Grading
Finishing

Campaign Delivery


We worked with Arkitek Creative on two projects last year. From start to finish, Arkitek’s communication was clear, expectations and roles were well-defined, and timelines were met. Arkitek juggled working with the schedules of multiple stakeholders to complete both projects within a set budget over two seasons. We are thrilled with the final products and cannot wait to launch!
Amy Reid
- Econ Dev & Tourism Manager, Quesnel

Visuals

Where Every Frame Tells a Story

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