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Tourism & Hospitality Conference 2020

Tourism Industry Association of British Columbia

Summary

Arkitek Creative partnered with the Tourism Industry Association of British Columbia (TIABC) to produce a cinematic video series capturing the energy and collaboration of the annual BC Tourism & Hospitality Conference in Victoria, BC.

 

Filmed just before the onset of the global pandemic, the project documented the spirit of BC’s tourism community through keynote sessions, panel discussions, and gala events. Arkitek produced three distinct video assets — a 1-minute Conference Highlight Reel, a Board Member Sponsor Thank-You Video, and a Tourism Prince George Welcome Video. Each piece combined dynamic event cinematography, motion graphics, and sound design to celebrate the industry’s unity and optimism at a pivotal moment for tourism in British Columbia.

 

Scope of Work

• 1 × 1-minute highlight video (16:9, 4K)

• 1 × Board Member thank-you video (1–2 minutes, 16:9)

• 1 × 30-second onsite welcome video featuring Tourism Prince George

• Animated motion graphics package (logo, title cards, and key messaging)

Approach

The production was structured through a streamlined three-phase process — from concept development to on-site coverage and final delivery — designed to capture the energy and collaboration of the provincial tourism community.

 

Pre-Production

Arkitek worked with TIABC’s communications team to outline story beats for the highlight reel, prepare key messaging for sponsor recognition, and coordinate logistics for on-site filming across multiple conference venues. The Sponsor Thank-You script was developed collaboratively with the TIABC board and finalized ahead of the closing keynote presentation.

 

Production

Filmed over three days at Victoria’s Fairmont Empress and Victoria Conference Centre, Arkitek captured keynotes, panels, and networking events attended by over 400 delegates. Using a combination of tripod, monopod, and steadicam setups, the team filmed across sessions, receptions, and the Tourism Industry Awards Gala. Interview footage included Tourism Prince George’s CEO Tracey McBride, as well as multiple TIABC board members delivering sponsor acknowledgements.

 

Post-Production

Arkitek handled editing, colour grading, and motion graphics in-house, integrating title cards, sponsor logos, and animated transitions. The TIABC animated logo was refreshed for this project to align with updated conference branding. A curated soundtrack and sound mix brought energy and pace to the final highlight reel, which was premiered during the event’s closing luncheon.

 

The completed video series captured the essence of the conference experience — connection, collaboration, and celebration — while setting a new benchmark for TIABC’s event storytelling.

Credits

Client Name:

Tourism Industry Association of British Columbia

Production Studio:

Arkitek Creative

Producer:

Andrea Cohen

Cinematographer:

Kaelen Cohen

Motion Graphics:

Arkitek Creative

Sound Design & Mixing:

Arkitek Creative

Video Editor & Colourist:

Kaelen Cohen

Featured:

TIABC Board Members, Tracey McBride (CEO, Tourism Prince George)

Services

Pre-Production

Creative development

Scriptwriting & coordination

Production planning


Video Production

Event coverage & multi-day filming

Interview direction & cinematography

Lighting design & on-site direction


Post-Production

Editing & motion graphics

Logo animation

Sound design & music licensing

Colour grading & finishing


This project became a time capsule of connection — filmed just before the world changed. It reminded us why we do what we do: to capture moments that bring people together and preserve the spirit of community, even in the face of uncertainty.
Arkitek Production Team
– Behind the Scenes

Visuals

Where Every Frame Tells a Story

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