To support the launch of ThunderVolt, Playland’s record-breaking new roller coaster, Arkitek Creative produced a high-impact campaign spanning broadcast, digital, and social.
Scope of Work
- Broadcast TV commercial
- 2 long-form hero videos
- 12 short-form videos + 4 cut-downs
- Animated logo sequence
- 159 influencer video assets
- Multi-aspect ratio outputs for all platforms
Approach
The campaign was delivered in two phases:
- Pre-Launch Blast – Created anticipation before construction was complete.
- Full Launch – Captured b-roll on location and rolled out the full campaign.
To simulate the ThunderVolt experience ahead of completion, we filmed talent on greenscreen “coaster carts” enhanced with slow-motion wind FX—bringing the thrill to life before the ride was operational.
